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IFC Refresh

→ Designer → Animator

Client Logo

IFC is a comedy network airing an expansive catalog of movies & sharp original programming such as Brockmire & Stan Against Evil. It’s tagline ‘Always on, Slightly Off’ is the backbone of their identity as a network both in voice & look. They occupy a unique niche of comedy & cult classics that draws a loyal audience. IFC sees things differently and so do its fans – they are Slightly Off and proud of it. IFC approached Gretel to refresh the look and feel of their network. Their 2013 identity (also done by Gretel) had grown stale with a host mimics across the industry, it was time for a change. Our brief was to revitalize IFC’s visual identity & update their network package to enhance their Slightly Off sensibility. Our solution reframes IFC’s visual expression as an accentuation of their voice through type & texture.

THE SYSTEM

Our identity centers around a playful typographic system that embodies and emboldens IFC's one-of-a-kind voice. The goal was to capture the love, enthusiasm, and deep knowledge of comedy and movies that only IFC has. Messaging is no longer a functional statement, but a conversation that creates visual texture. Titles, names, glyphs, tune-in times, and underlined text all live side-by-side as a dynamic cast of characters.

Promo Buckets

Promo buckets are self contained promos that have their own specific set up and structure. Each bucket follows a different concept to create any number of quick promo ideas within the system.

TEAM

Client | IFC Studio | Gretel Executive Creative Director: Greg Hahn Creative Director: Ryan Moore Art Directors: David Chun, Adam Brandon Designers: Nick Miller, Brandon Kennedy Animators: Brandon Kennedy, Amber Kusmenko, Nick Miller Head of Production: Larissa Marquez Producer: Haley Klatzkin This project has been recognized for typographic excellence by the Type Directors Club. More information coming soon.

© Nick Miller 2026