I help visionary companies build brands. My work spans ideation and creative direction, brand strategy across functions, and hands-on design and art direction.

I'm the first dedicated brand lead hired at FLORA, where I reposition the company through a series of new product bets, launch brand initiatives like our first out-of-home campaign across New York City, and lead our team in evolving FLORA’s AI-native visual identity.

Previously, I helped develop the underlying brand system for Apple Sports through MLS Season Pass, the company's first foray into live broadcasting. My background is rooted in storytelling, design, and technology, from co-founding my own startup, Moss, to crafting identities for iconic companies at some of the world's most rigorous creative studios and agencies.